Nomination entries will be evaluated by a volunteer Judging Committee comprised of experts who are champions of EV adoption in Canada. The Judging Committee will use the criteria below to guide the evaluation of nomination entries. The decisions of the Judging Committee are discretionary and final.

CEA and Plug’n Drive may elect to present more than one award per category to reflect the diversity of outstanding submissions. CEA and Plug’n Drive reserve the right to declare an entry ineligible if, in the reasonable opinion of CEA and Plug’n Drive, the information provided is deficient, false, misleading or in non-compliance with the 2015 Nomination Guide.



The 2015 Judging Criteria is applicable for performance over the 2014 calendar year (January 1, 2014 – December 31, 2014).




The Judging Committee will consider five elements in its evaluation of nominations.

Each element has a recommended weight that establishes the relative value the 2014 Awards Program places on each element.

The elements include a combination of objective and subjective measures, many of which are not reportable in a standardized way. Therefore, the quality and clarity of supporting information supplied with nomination entries will assist the Judging Committee with decision-making.

1) EV Sales Volume | Weight 50%

Volume of EV sales as a percentage of ALL vehicle sales for the dealership for the performance period.


2) EV Marketing | Weight 25%

Marketing dollars spent to promote EVs as a percentage of ALL marketing dollars spent by the dealership for the performance period;
in combination with
Quality of marketing effort relative to the dollars spent. This can include factors such as the number of impressions for EV ads purchased, evidence of social media penetration, ad creativity, or any number of other factors.


3) EV-Related Community Events and Education | Weight 10%

Evidence of community outreach and education to expose communities to EVs, supported by measures of the reach or impact of such initiatives.


4) Onsite Promotion | Weight 10%

Evidence of onsite efforts to promote EVs during the performance period such as:

  • Estimated number of days for which EV inventory was available;
  • Percentage of dealership sales staff trained to sell EVs;
  • Quality of employee training;
  • Visibility of promotional materials such as posters, pop-ups or other collateral materials;
  • Other elements as appropriate.


5) Dealership Certification by Manufacturer | Weight 5%


Click here to download the complete 2014 Nomination Guide

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